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Sales

The Sales dashboard provides a comprehensive view of sales performance, key customers, salesperson contributions, and product trends. It helps businesses analyze revenue, cost of goods sold (COGS), and profit margins.

Benefits of this dashboard

  • Track sales performance: Monitors revenue and profit trends over time.
  • Analyze customer value: Identifies key accounts driving sales growth.
  • Evaluate sales‑rep efficiency: Assesses individual performance to optimize sales strategies.
  • Understand product demand: Highlights best‑selling products to strengthen inventory planning.
  • Enable data‑driven decisions: Supports strategic sales forecasting and financial planning.

Key performance indicators (KPIs)

KPIDescription
Net SalesTotal revenue generated from sales transactions.
ProfitNet earnings after deducting costs.

Visual components

TitleView typeDescription
Top 5 CustomersStacked BarShows net sales, COGS, and profit for the top customers.
Top 5 SalespersonsPieShows the percent contribution of the top sales reps.
Sales/Cost per PeriodCombinationCompares net sales, COGS, and profit over time.
Sales Amount by MonthStacked LineTracks monthly sales performance.
Top 5 Products (Net Sales)Horizontal BarShows the top products by net sales.

Filters

You can filter the dashboard with these panels:

  • Year
  • Company